Launch Mood Board · Prepared for Regina Ayars · Private & Confidential
✦ A first look at your brand

Introducing

Crate Wrap

◦

The quilted wrap that keeps your floors safe and your crate cozy.

A dog resting calmly in a crate wrapped in the quilted Crate Wrap cover, protecting the floor and baseboards around it

Hi Regina. This is a first look at the brand your idea is becoming. A calm, warm, homey identity for a product that solves a real problem in a way nobody else has thought of yet.

You own it. You run it. Ameri Asia Works builds the platform underneath it, and we are on your team. Everything on this page is a starting point to react to together on our call.

A Launch Mood Board by Ameri Asia Works · 2026
The Name Is Locked You said it best

"Love it. Keep it."

Crate Wrap
Hi Regina. Some founders spend weeks agonizing over a name. You already have the good one. Crate Wrap says exactly what it is in two words, it is easy to say, easy to remember, and easy to search for. It is warm and plain, just like you. So we are not putting a page of alternatives in front of you. We are celebrating the name you love and building the whole brand around it.

A great name is a head start. You already have yours.

How Crate Wrap Works

Covers the bottom and the sides. Attaches right to the crate.

A quilted cover for the bottom and sides of a pet crate, with rubber corners tucked in for grip. It attaches to the crate itself, so there is no separate mat or blanket to wrestle with. When it needs a clean, you take it off and toss it in the wash.

Crate Wrap fitted snugly to the bottom and sides of a crate, sitting neatly in a room

What makes it different

  • Covers the bottom and the sides. The quilted wrap hugs the base and lower sides of the crate, right where it bumps and scratches, instead of draping over the top.
  • Rubber corners for grip. Inserted rubber corners help the crate stay put and keep the wrap in place, so a bouncing crate stops chewing up your floors and baseboards.
  • Attaches to the crate. It fastens right on, so there is no loose mat or blanket sliding around and no two-person job to move things.
  • Removable and washable. When it gets dirty, take it off, wash it, and put it back. Simple.
  • Made to fit. Crates come in every size, so each wrap is made to order, from XS to XXXL.
01

Wrap the crate

Fit the quilted cover around the bottom and sides of the crate. The rubber corners settle into place.

02

Attach and forget it

It fastens right to the crate and stays put. No mat to slide, no blanket to bunch up, no wrestling.

03

Take it off and wash

When it needs a clean, remove it, toss it in the wash, and put it back. Your floors stay protected the whole time.

The Story

It started with fresh baseboards and two excited granddogs.

Regina's husband had just painted and installed new baseboards in their guest room. It looked beautiful. Then the granddogs came to stay.

Her two granddogs go in a crate when the family leaves the house. And when everyone comes back, they get so excited that the whole crate bounces, scratching those brand-new baseboards and the floor underneath.

Regina tried the usual fixes. Getting a blanket under the crate and up the sides was a nightmare, and moving the crate to do it took two people. There had to be a better way. So she invented one.

"I love animals, I saw a need, and I invented it."

Regina has had dogs her whole life. She went to school for dog grooming and ran her own mobile grooming business. This is a woman who knows animals and knows the little everyday headaches that come with loving them. Crate Wrap is what happened when she pointed that knowledge at a problem in her own guest room.

A Shark Tank intern who interviewed her said it best: "How has no one come up with this before?"

The Look. The Feel.

Calming, warm, and a touch elevated.

Calming colors, blue or green, with warm neutrals. Clean and homey, the kind of thing that looks like it belongs in a nice room and pleases the eye, not just an item that gets the job done.

The mood: warm and homey, with a touch of elevated. This is a functional product that still looks nice enough to leave out in the living room. Something a house-proud animal lover would be happy to have on display.

The palette: calming blues and greens paired with soft, warm neutrals. We steer clear of white on purpose, since it shows dirt too fast on something a dog lives with. Consider this a starting point, not a final call.

Warm Ivory
#F4F1EA
Soft Mint
#BFD9C4
Sage
#7FA98A
Calm Blue
#5B7C99
Deep Forest
#2F5D50
A warm, homey room with a crate that looks tidy and pleasing thanks to Crate Wrap
Who Crate Wrap Is For

Busy animal lovers who want it convenient, functional, and nice.

For the animal lover of any age who wants something that just works, without a fuss.

For the house-proud dog owner protecting new floors and fresh baseboards.

For the family whose crate bounces and scratches every time they come home.

For everyone who is tired of wrestling a blanket under a crate and wants something that looks nice and pleases the eye.

You will find them at pet shows, craft shows, dog parks, vet offices, groomers, and in online pet-owner groups. Today they settle for a rubber mat, a blanket or towel, or nothing at all.

Why It Wins

Better than the crate covers already out there.

Most crate covers on Etsy drape over the top of the crate. They hide it, but they trap heat and do nothing for your floors. Crate Wrap works from the bottom up.

The Etsy top-drape cover

  • Drapes over the top of the crate
  • Blocks airflow and traps heat
  • Does nothing for your floors or baseboards
  • Just hides the crate, does not protect anything

Crate Wrap

  • Covers the bottom and the sides, right where the damage happens
  • Keeps the airflow, so your pet stays comfortable
  • Protects your floors and baseboards from a bouncing, scratching crate
  • Attaches to the crate, so there is nothing loose to wrestle
On The Feed

How Crate Wrap shows up on social.

Warm, friendly, and plain. The way one animal lover talks to another. Here is how a few posts would look on Facebook and Instagram, in your voice.

The same warm "CW" mark shows up everywhere your customers find you, so Crate Wrap looks like one calm, trustworthy brand across every channel.

The Blog

Helpful stories that get you found.

The kind of friendly, useful articles a worried dog owner types into Google. Each one answers a real question and quietly leads them to Crate Wrap. Written in your warm, plain voice.

Floors

Why an Excited Dog's Crate Scratches Your Floors (and the Simple Fix)

When your dog jumps for joy at homecoming, the whole crate bounces and drags across the floor. Here is what is really happening down there, and the easy way to stop it.

Buying Guide

What to Look for in a Crate Cover That Actually Protects Baseboards

Most crate covers just drape over the top and hide the crate. Here are the three things a cover needs if you want it to protect your floors and baseboards, not just cover them up.

Behind the Brand

The Made-to-Order Difference: Why One Size Never Fits Every Crate

Crates come in every size, from a tiny puppy carrier to an XXXL kennel. Here is why we make each Crate Wrap to order, and how to measure yours in under a minute.

A Published Article

Here is what a full article looks like.

This is what a reader sees when they arrive from a Google search or a link you shared. Clean, warm, and easy to read on a phone.

cratewrap.com/blog/why-your-dogs-crate-scratches-your-floors
Floors · 4 minute read

Why an Excited Dog's Crate Scratches Your Floors (and the Simple Fix)

RA
Regina Ayars
Published July 6, 2026

If you have ever come home to a happy dog, you already know the sound. The whole crate rattles, shifts, and inches across the floor while your dog bounces with joy. It is one of the sweetest moments of the day. It is also, quietly, what puts those little scratches on your floor and along your baseboards.

The reason is simple. A metal or plastic crate has hard edges and a hard bottom, and it is heavier on one side than the other. When your dog moves, the crate moves with them, and every bump drags those hard edges across whatever is underneath. On hardwood, laminate, or tile, that shows up as scuffs and scratches. Against a freshly painted baseboard, it shows up as marks you cannot unsee.

Most people reach for a blanket or a towel under the crate. It helps for about a day, until it slides out, bunches up, or needs a wash. And getting a blanket up the sides of a crate, where a lot of the scraping actually happens, is a two-person wrestling match nobody enjoys.

The fix is to protect the crate right where it does the damage: the bottom and the lower sides. That is exactly why Crate Wrap wraps those surfaces in soft quilting, tucks in rubber corners for grip, and attaches to the crate so nothing slides around...

The full article continues for about 500 more words.

The Welcome Email

How your list would sound.

When someone joins your list or places their first order, they hear from you, not from a faceless brand. Warm, honest, and real, just like a note from a friend who loves animals too.

The Voice

Warm. Friendly. Down to earth.

The way Crate Wrap talks should sound like you: warm and friendly, plain and honest, with proper English and no slang. Kind to a fellow animal lover, and clear about what the product actually does.

"Floors protected. Crate cozy."

"Made to fit your crate, made to wash."

"No more wrestling a blanket under the crate."

"For people who love their pets and their floors."

Warm and real, never salesy. Proper English, because your teacher friends would notice.

Your Platform · The 10X Launch Center

Your whole brand, in your pocket.

One place for every message, every pet owner who wants one, every shop or maker who reaches out. You own it and run it. We build it and keep it running with you.

9:41● ● ●
Crate Wrap
Inbox
11 conversations · 4 unread
  • IG
    Jess, new puppy mom2h
    "My crate is scratching my hardwood floors. This looks perfect. What size for a 42 inch crate?"
  • SMS
    Happy Tails Grooming5h
    "We would love to carry Crate Wrap in the shop. Can we set up an account?"
  • f
    Dog park regular1d
    "Saw yours at the dog park today. Where can I get one for my golden's crate?"
  • Riverside Vet Office2d
    "We would love to recommend this to clients with new crates. Do you have a flyer?"
  • G
    Maria T.3d
    "Got mine last week. I do not know how I lived without it. It is perfect!"
💬
Inbox
👥
Contacts
📊
Orders
📅
Calendar

A preview · the Crate Wrap inbox

  • ◦
    Every message, one inbox
    Instagram, Facebook, text, and email all land in one place, so no pet owner and no shop is left waiting.
  • ◦
    Made-to-order, organized
    Every crate size and every order tracked in one place, so custom fits never fall through the cracks.
  • ◦
    Your content, ready to go
    Posts, emails, and stories drafted in your warm voice, queued and ready, so the brand keeps growing even when you are busy.
  • ◦
    Every customer remembered
    When a curious follower becomes a buyer, the whole history stays connected to one person, in one place.

And on your desktop — even more.

The same brand, the same data, every channel scheduled and ready.

🔒app.10xconvert.com/crate-wrap/social-planner

Social Planner

18 posts scheduled this month · 4 channels connected
Month Week List
July 2026
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Today
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1
✉️ Welcome 01
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IG · The scratched-floor problem
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FB · The wrap reveal
✉️ Welcome 02
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📝 Blog: Why crates scratch floors
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IG · Corner grip detail
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FB · Regina's founder story
✉️ Welcome 03
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IG · Happy home scene
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📝 Blog: How to measure your crate
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IG · Customer letter
FB · Customer letter
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✉️ Welcome 04
📰 Groomer partner note
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IG · The take-off moment
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📝 Blog: Made-to-order fit
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FB · Waitlist closing soon
✉️ Welcome 05
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IG · Launch reveal 🎉
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Every blog post, every email, every social post — visible on one calendar, scheduled in advance, drafted in your voice. You see what's coming. We do the work.

When your build is ready, we walk you through your 10X Launch Center one-on-one, on your phone and on your desktop. How to log in, what to look at, how to use it. Your platform, and you in the driver's seat.

This is your brand. Let's build it together.

Hi Regina. Right now you are on Etsy as THEGINACreations, with your first sale and a five-star review ("Great item and fast shipping!") already on the board. The dream is bigger. Sell enough to need a manufacturer, step back from full-time work, and build a name you can pass down.

"The Crate Wrap to be the leading brand, like Q-tips are to cotton swabs or Band-Aid is to bandages."

That is a brand you could hand to your grandchildren. It starts with the name you love, a calm and homey look, and a real platform underneath you.

You own it and you run it. Ameri Asia Works builds the platform and stays on your team, for as long as you need us.

Everything here is a starting point. Let's shape it together on our call.

The team at Ameri Asia Works